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We’re not trying to sound like a broken record here, but lately we’ve seen a massive increase in the number of people and companies claiming they offer valuable search engine optimization. SEO is not for amateurs. Done right by experienced professionals, good SEO is worth every penny you pay for it. You can’t afford to pay over and over again for bad SEO from a newbie provider who just learned the latest trend from a Youtube video from some guru. It will cost you a lot of business and probably a lot more money in the long run when your rankings get wiped out by the latest google update.